Director of Marketing & Partnerships
Direct: (863) 874-5683
Krista Rogers joined USA Water Ski in September 2013 as the Director of Marketing & Partnerships. She leads the majority of the sales efforts relative to sponsorships, licensing and royalty partnerships, advertising for The Water Skier and corporate alliances. Additionally, she develops and implements marketing initiatives for the organization and its nine disciplines.
Krista graduated from Arizona State University with a Bachelor of Arts degree in Journalism and Mass Communication with an emphasis in Public Relations and a minor in Business Marketing. Prior to joining to USA Water Ski, Krista founded 24K PR, an agency focused on communications, media relations, advertising, marketing and event planning for a range of industries. Prior to that she was an account executive with Gable PR, a public relations agency in San Diego, Calif. Krista was on the ASU water ski team and has stayed involved in the collegiate scene as a driver, judge and scorer. Krista began competing in AWSA tournaments at the age of 7, has five national championships to her name and continues to enjoy the competitive 3-event lifestyle.